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Keep It Running
The outcome: Your website doesn't break, get hacked, or become the emergency that derails your week.
Who this is for: Businesses who need the foundations handled. You're not looking for optimisation — you just need to know it's not going to fall over.
What You're Protected From
| Risk | What It Costs You Without a Plan |
|---|---|
| Security breach or hack | Average UK SME breach costs £8,500–£25,000 in recovery, lost business, and reputational damage |
| Site downtime from failed updates | 1–3 days offline = lost leads, lost sales, panicked calls to whoever will answer |
| Emergency repair (no retainer) | £500–£1,500 per incident, often with 48–72hr wait times |
| Corrupted site with no backup | Full rebuild. £3,000–£10,000. Weeks of delay. |
| Expired SSL or plugin vulnerabilities | Google warnings scare off visitors. Trust evaporates. |
What Changes
Software and server updates handled
Daily security scans and threat neutralisation
Daily backups with recovery option
Reactive support when something breaks
What Does NOT Happen
No proactive improvements
No performance monitoring
No strategic input
The Bottom Line
You're not paying for hours. You're paying to remove the risk of a single incident that would cost 3–10x more than a full year of this plan.
Keep It Safe
The outcome: Your website is stable, monitored, and actively protected — and you've got complete peace of mind because someone's watching before things go wrong.
Who this is for: Businesses who depend on their website for leads or revenue. You can't afford for it to quietly underperform or suddenly break at the worst possible moment.
What You're Protected From
Everything in Tier 1, plus:
| Risk | What It Costs You Without Proactive Monitoring |
|---|---|
| Slow page speed (undetected) | Every extra second of load time costs you 7% in conversions. On 10,000 visitors/month, that's hundreds of lost leads/year. |
| Broken forms or checkout flows | Often unnoticed for days or weeks. Every hour it's broken is revenue walking away. |
| Plugin conflicts after updates | Site functionality breaks silently. You find out from a customer complaint. |
| Poor Core Web Vitals | Google ranks you lower. Competitors with faster sites take your traffic. |
| No visibility into site health | You're flying blind. Problems compound until they become emergencies. |
What Changes
Everything in Tier 1
Proactive performance monitoring — issues caught before they cost you
Monthly health reports — you see what's happening without logging in
Faster response times — because when it matters, speed matters
Updates tested before deployment — no more "the update broke the site"
What Does NOT Happen
No conversion optimisation
No strategic recommendations
No ongoing UX or content improvements
The Bottom Line
You're not paying for more tasks. You're paying for problems caught in the monitoring, not in a customer complaint. You're buying back the headspace you're currently spending on worry.
Make It Work Harder
The outcome: Your website actively contributes to growth — more leads, better conversion, stronger credibility — without you lifting a finger.
Who this is for: Businesses investing in marketing who need the website to perform, not just exist. You're scaling, and the website should be pulling its weight.
What You're Leaving On The Table Without This
Everything in Tier 2, plus:
| Missed Opportunity | What It's Costing You |
|---|---|
| Unoptimised conversion rate | Industry average is 2–3%. Moving to 4–5% doubles your leads from the same traffic. |
| Friction in your sales flow | Confusing navigation, weak CTAs, slow forms — every friction point leaks revenue. |
| Manual processes that could be automated | Staff hours burned on tasks your website should handle. |
| No strategic input on your digital presence | You're guessing. Competitors with advisors are not. |
| Stale content and outdated design | You look smaller than you are. Prospects choose the competitor who looks sharper. |
| Wasted ad spend | Sending paid traffic to underperforming pages burns budget. 20–40% of ad spend is often lost to poor landing page experience. |
What Changes
Everything in Tier 2
Proactive UX improvements — we spot friction and fix it
Conversion and sales flow optimisation — more leads from the same traffic
Process automation — streamlined lead flow, fewer manual tasks
Strategic input — monthly recommendations tied to your business goals
Priority execution — improvements happen fast, no separate quote needed
What Does NOT Happen
This isn't a full redesign or rebuild
It's continuous, compounding improvement
The Bottom Line
You're not paying for hours. You're paying for upside. Every improvement compounds. Every friction point removed is revenue recovered. This tier turns your website from a cost centre into a growth lever — and the ROI shows up in your pipeline, not just your analytics dashboard.