Today, more people have access to computers and smartphones than ever before, and this brings a new challenge when you’re trying to establish a business or brand. It’s not so much a matter of reaching people. These days, reaching the right audience has become difficult.
How do you make your brand stand out in the ocean of voices online?
In this post, we will give pointers on how to use some creative branding strategies to help your business stand out.
Be Yourself
Humans crave a personal connection with others. Use your brand to create that connection. Letting your own voice and personality make its way into your brand is a great way to create that level of authenticity that people value.
That authenticity is what will make your brand stand out as unique, rather than being buried amongst all your competitors’ voices and content online.
Keep a Consistent Theme
A theme, whether it’s the colour scheme, the font of a text, or the style of a photo, is important to make your brand stand out. Once someone is familiar with your consistent theme, it will stick out in their mind each time they see it while scrolling through their newsfeed.
Keep your team in-the-know on what you want your theme to be and keep it consistent across all of your platforms.
Use Networking Tools
Make sure to take advantage of all the potential tools at your disposal. There are more networking tools than ever to help grow your brand.
Posting a daily picture to Instagram can help. But doing that along with creating daily stories has the potential to reach even more individuals.
Another way is to launch a youtube channel. This gives you the option to do Q&A’s or go into deeper dives on the topics that you want to talk about.
Twitter is great to post short updates and thoughts. Additionally, you could also use it to hear back from your followers with Twitter polls.
Some people will love your in-depth text posts, while others enjoy scanning a quick bulleted list to get the main points. Some will appreciate a well-designed photo, while others will have your live feed on during their daily commute. Use each platform to reach as many people possible.
Use Visuals Wisely
The first thing that catches someone’s eye is normally a photo. A long line of text is easy to scroll right past, but a well-placed photo will make someone pause and take in more information. If someone sees a welcoming picture or video, they may stick around and begin to dive deeper into the information you have to offer.
If you’re going to use visuals to grab someone’s attention, make sure they’re quality. A pixelated image will only frustrate people. A high-quality picture makes your brand look knowledgeable and professional.
Start a Blog
Creating a blog based on your brand is a great way to show your customers what you can offer them. You can use this to share your own story and passions for your brand, which will help others feel a stronger connection towards you.
Use your blog to give your advice and show off your expertise on anything related to your brand. This will show that you are a problem solver and willing to take that extra step to help your audience.
Recurring Posts
Once you have an audience base, you want to make sure not to lose them. Creating recurring content will give them a reason to keep coming back. You could do this by hosting a weekly Q&A or slideshow of your “best-of”s for the week.
This gives you a chance to let your audience know that you value their views. The influx of content and the chance to show your personality will keep people coming back for more.
Show that You Value Your Customers
While most advertising and branding focus on self-promotion, be sure to let your audience know that you are willing to serve them. Let them know that they can reach success and your brand is there to help them along the way.
You can also offer your customers value-added services. Discounting items for those who spend more, or giving special offers to frequent buyers can help a customer feel connected to your brand. A reward system is engaging and will create repeat customers.
Donate to a Cause
Teaming with a local cause gives your brand a chance to make a social change. This helps your brand stay in touch with the community and builds a relationship with your audience.
Donating to a local cause can add more value to your brand simply by letting your audience know that you care about their community. They will be more willing to support you, and in turn, feel as if they are involved in something great.
Stick to a Strategy
It may seem simple, but having a game plan and values can help you and your entire team stay on track. Taking creative license is a good way to come up with new ideas, but having a strategy to follow will always keep you in line and timely with your work. It will give you and your team direction.
Having a strategy will also help organise your team members into their perfect position. Each individual will add something different to your brand, but your strategy will keep everyone in line and focused on the same goal.
Learn from Others
Check out other brands that are doing the same thing you are and decide what you like and dislike about each of them. See how they implement creative tactics in advertising. Implement those ideas and then take some of the former points into account to make your brand unique.
You can even learn from yourself. Contemplate what has made you successful. Think of the professional and personal experiences that you have had and then write down why those experiences turned out so well. Move forward and keep those ideas in mind.
Conclusion
Your brand is unique and your story is worth telling. Using these pointers will catch the eye of your audience and give you a chance to make a connection with them. With this, you can grow your brand and stand out in the crowd.
